How to Tackle Fierce Competition in Acidulants Market for Growth

Food additives are important substances that are added into the preserved foods to enhance their flavor, color, taste, appearance and shelf life. pH control agents or acidity regulators are one of the most common food additives that are commonly used in a variety of acetic, lactic and citric food items. Acidulants are popular acidity controllers that have many benefits for creating the required appearance, consistency and shelf life. Food acidity regulators like acidulants products hold a greater segment in the global food additive market. Acidulants market has escalated in terms of revenue, production and demand in the past few years. This is a highly exhilarating trend for the businesses in the industry.

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Global Acidity Regulator Market Forecast

Acidity regulators like acidulants are witnessing a steady growth on global platform. They have diverse range of applications and benefits, which makes them highly popular in the food additive market. Some common applications of acidulants include in the manufacturing of bakery items, confectionary products, processed foods, salad dressings, sauces, beverages and various condiments. Some common and highly popular acidity regulators that are used in this industry include lactic acid, citric acid, malic acid, acetic acid and phosphoric acid. All these acids have great preservative, pH regulating and antimicrobial properties that assist the manufacturers to increase the shelf life of the preserved food products.

Acidity regulators mentioned above retain tartness texture of the preserved foods. Hence, they are an important part of food additive and packaging industry. The global market for acidulants is segmented based on their applications, types and global demands. As far as global demand of a specific type of acidity regulator is concerned, citric acid has recorded a great demand. It is a commonly used food additive, which is also used on household basis. As a result, there is increase demand, production and revenue for citric acid. The past reports for this market were exciting. The market was poised at USD 3132.5 million in 2011. These figures are expected to change by the end of 2018 at the CAGR of 7.7%.

By these calculations, the food Acidulants Market will cross USD 5297.9 million by the end of next five years. Fierce competition is a great cause of concern for the established players and new business ventures in this industry. The Chinese market for food acidity regulators has created significant threat for the western businesses. As per the current scenario, Asia Pacific region rules the acidulent market. The same region is also expected to grow at the fastest CAGR in the coming years.

Mr. Rohan
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