Backend as a Service Market Strongly Driven by Startup Businesses

Backend as a service or BaaS is a model provided to the mobile applications and web developers. These models help them to link their applications to the backend cloud storage and APIs, which also provide other features, including push notifications, user management, social networking services, and such other services. The global backend as a service market is strongly driven by the growth in demand from startups as well as established businesses. These are one of the newest cloud computing services that provide assistance to both software and hardware applications. The versatility of applications and rising demand are expected to be the major driver for the global industry.

Segmentation in BaaS Market

The global backend as a service market is segmented on the basis of the types of computing platforms, business verticals, end-users, and geographic regions. In order to understand all the components of the market better, all the above segments are sub-categorized into the following:

  • Platforms: Tablet, web, and mobile platforms
  • End Users: Large enterprises, small offices and home offices, and small and medium businesses
  • Verticals: Enterprise, entertainment, and other mobile applications
  • Geography: Latin America, North America, Asia Pacific, Middle East and Africa, and Europe

Drivers and Future Prospects for BaaS Market

The backend as a service helps the hardware to host code, while assists software to develop the front end applications with rich backend features. BaaS offers several common features including APIs library for geolocation, push, chat, and email notifications, versioning, content management, user management, analytics and metrics, REST API, security, various application services and so on. The services market is mostly populated by the startups. Growing adoption from various startup businesses is also expected to be a major driver for the global backend as a service market. However, key industry players and established businesses also adopt these services for their versatile features.

Large investments, numerous acquisitions, partnerships and mergers, etc. practices in the recent past are creating growth prospects for the global BaaS market. Growth in demand for rapid development and deployment time, adoption of smartphones, growing number of app developers, and growth in the number of app users across the world are expected to be some of the major driving factors for the global industry. According to the research, the global market will grow at a CAGR of over 104% by 2017. At such an exponential compound annual growth rate, the market is poised to reach $7.7 billion in 2017, which was worth $91.3 million in 2012.

North America is dominating the global backend as a service market, which is followed by Europe. However, Asia Pacific is expected to take over Europe during the forecasting period.

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