Backend as a Service Market Resurgence Attributed to Rapid Demand Trends

Backend as a service (BaaS) or mobile backend as a service (MBaaS) provides solutions to link the web and mobile apps to the backend cloud storage. They also provide various solutions like the use of push notifications, user management and social networking services. These services are very similar to the PaaS, however, increased applications of the BaaS make them highly adoptable for various industry players. Although a relatively new development in the field of cloud computing, the backend as a service market is set to make exponential progress during the next few years.  Growth in the rate of adoption is a vital driver for the industry and is expected to remain so in the years to come. Advancing technology is also expected to contribute to the projected rise in demand across all parts of the world.

Scope of Research for BaaS Market


Researchers segment the global market for BaaS in order to draw a clear picture about the industry trends and forecasts. The backend as a service market is segmented on the basis of the types of computing platforms which include tablet, mobile and website platforms. On the basis of the industry verticals, the market is divided into enterprise, entertainment and such other applications. On the basis of the end-users, the BaaS industry is categorized into small and medium businesses, large enterprises and home offices/small offices. In terms of demand across various geographic regions, the market is categorized into Middle East and Africa, North America, Latin America, Asia pacific including Japan and Europe.


As mentioned before, rapid growth in demand is the strongest driver for the global backend as a service market. The industry is also expecting healthy growth with rising adoption of smartphones and other smart devices. Growing penetration of technology across the emerging parts of the world is also set to drive the demand trends in this industry. The industry researchers are expecting strong business opportunities for the cloud service providers, mobile apps and game developers, freelance developers and such other businesses in the global market. The industry is also set to present great investment opportunities for the freelance developers.


Challenges in vendor selection and ability to address the performance needs are considered to be the only challenges for this swiftly growing market. As a result of all these positive trends and factors, the backend as a service market is expected to jump at an exponential CAGR of over 104% by the end of 2017. At the projected growth rate, $7.7 billion by the end of the forecasting period in 2017. In the year 2012, the BaaS market was estimated to be worth $216.5 million. Growing adoption from developing markets and blazing technological advancements are expected to drive the growth and demand for this industry.

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