Business marketing landscape is dramatically changing with the passing time. Digital marketing is witnessing impressive upsurge in adoption across different industries. It helps strategizing and promoting products through different electronic media and to the desired group of customers. Organizations from different industrial verticals are adopting digital marketing software to streamline their business processes and optimizing their business requirements. According to the researchers, the global digital marketing software market is expected to witness healthy growth over the next few years. This growth is mainly driven by rising rate of adoption from different industrial verticals.
What Influences the Market by 2019?
Researchers segment the global digital marketing software market on the basis of the types of software, which include email software, e-commerce software, web content management, web analytics, marketing automation software, social CRM and CRM. Major types of services in the market include managed services, professional services and deployment and integration. These services are adopted across the small and medium businesses as well as large enterprises. Basic deployment modes in the market include cloud and on-premise modes. Basic industrial verticals with rising deployment of digital marketing software include BFSI, media and entertainment, IT and telecom, healthcare, education, manufacturing, and so on.
Major Drivers and Restraints
According to the experts, the digital marketing software market is expected to grow at a healthy rate. This growth is mainly driven by rapid growth of the social media and social advertising. Strong rise in demand for handling large and structured and unstructured data is also expected to create demand in the market. Growth in popularity of mobile advertising is expected to increase mobile devices and demand for digital marketing software as well. Major restraining factors for the market include lack of skilled professionals and rising complexity and integration of the marketing software tools with other business applications. Selecting the most relevant techniques is also expected to be a major challenge for the healthy growth of the market.
As per the latest research reports, the global digital marketing software market is expected to grow at a healthy CAGR of over 17% from 2014 to 2019. At the projected growth rate, the market is set to become worth $56,613.2 million by the end of the year 2019. North America region is expected to dominate the growth in the global market on the basis of the overall market shares. Developing regions like Asia Pacific, Middle East and Africa and Latin America are also expected to witness growth at impressive CAGR.
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