With the increasing complexity, constant changes in technology, and dynamic demands from end-users, it is necessary that the IT operations are managed efficiently, while handling the complexity and pace. IT operations analytics (ITOA) is a method applied to software for retrieving, analyzing, and reporting data for IT operations. Moreover, with the growing big data analytics technology, the demand for ITOA solutions has increased tremendously since it helps organizations in yielding better analytical results and performance out of their IT operations. Thus, looking at its growing popularity, the market for IT operations analytics is expected to foresee good times ahead.
What Drives the Market?
The growth of the global market for IT operations analytics can be primarily attributed to the following factors:
- Huge growth in IT operational data
- Significant shift of core businesses of organizations towards cloud
- Growing focus on next generation technologies from traditional technologies
- Increasing complexity of traditional IT operations
In addition, rising number of data centers across the globe and increased investment in ITOA technology has escalated the adoption rate, thus offering great growth opportunities for this market. Along with this, the emerging big data analytics technology is boosting the growth of this market. Although this market has bright future ahead, frequent changes in IT operations and lack of awareness regarding the benefits of ITOA are the factors that may hamper the market growth. Moreover, lack of advanced analytical skills among IT staff and providing more scalable and acceptable performance to the end-users are the major challenges for the leading companies involved in this market.
How the Markets Looks?
The worldwide IT operations analytics (ITOA) market which was estimated to be valued at USD 2.17 Billion in 2015 is now expected to reach USD 9.79 Billion by the end of 2020, growing at a CAGR of 35.2% from 2015 to 2020. Of all the regions, North America is projected to be the largest market, whereas Asia-Pacific is expected to grow at the highest CAGR, owing to the increasing demand for advanced analytical solutions for IT operations and growing number of data centers.
Based on application, the real-time log analytics segment is expected to take up the largest market share, whereas the network and security management segment is estimated to grow at the highest CAGR over the forecast period. In terms of technology, root-cause analytics is expected to grow at the highest CAGR, thus offering great opportunities for the growth of this market. On the basis of deployment, the on-premise model is estimated to take up the largest market size mainly because increasing number of organizations are reluctant to shift their core business IT data to cloud due to security threats.
The major companies involved in the global market for IT operations analytics are Oracle Corporation, IBM Corporation, SAP SE, Hewlett-Packard (HP), Splunk Inc., Evolven Software Inc., Microsoft Corporation, ExtraHop Networks, VMware, and Prelert.
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Research Scope
The global market for IT operations analytics has been studied and forecasted by breaking it down into the following segments and sub-segments:
- Application: Real-time Log Analytics, Application Performance Management, Infrastructure Management, Network and Security Management, Others
- Technology/Tool: Visual Analytics, Machine-based Learning, Predictive Analytics, User-behavior Analytics, Root-cause Analytics
- Deployment Type: On-Premise, On-Demand
- Organization Size: Large Enterprises, SMEs
- Vertical: BFSI, Healthcare & Life Sciences, Retail & Consumer Goods, Manufacturing, Travel & Hospitality, IT & Telecommunication, Media & Entertainment, Government, Others
- Geography: North America, Europe, Asia-Pacific, MEA, Latin America
