The beverage packaging has seen umpteen changes over the years, with multipacks garnering attention lately. Multipacks are used for packaging of a group of several containers or bottles to make and sell as one single unit. They are used for packaging of alcoholic drinks, soft drinks, and dairy products as well, and come in different shapes and sizes. It helps in reducing the impact on environment and is convenient for carrying many items together, thereby boosting the demand for shrink film for beverage multipacks.
Drivers, Opportunities, and Restraints
The growth of shrink film for beverage multipacks market is majorly influenced by the following factors:
- Increasing awareness regarding harmful effects of plastic packaging
- Growing demand for biodegradable packaging
- Increasing demand as well as consumption of alcoholic beverages and ready-to-drink fruit juices
Moreover, the growing need for packages that are visually attractive, less wasteful, printable, and have strong sealing capability are further driving the growth of this market, especially in emerging economies, thereby providing ample growth opportunities.
However, strict environmental regulations, changing customer needs, and developments and new product launches on a regular basis are likely to hamper the growth of this market.
Market at a Glance
The global shrink film for beverage multipacks market that was valued at USD 2.15 Billion in 2015 is projected reach USD 2.53 Billion by 2020, growing at a CAGR of 3.3% during the forecast period. Europe emerged as the leading market among regions in 2015, and is also expected to do so over the forecast period. Apart from this, Americas are expected to witness a considerable growth rate between 2015 and 2020. However, Asia-Pacific is expected to be the fastest-growing market over the forecast period.
Based on application, the water segment took up the largest share of the market in 2014, followed by carbonated soft drinks segment in this market, owing to the increased demand for mineral water and carbonated drinks. In addition, increased consumption of alcoholic beverages such as beer has also boosted the growth of this market. Among application form, the bottle segment held the largest market in 2014, especially in Europe and U.S. However, they are fast gaining popularity in Asia-Pacific and RoW as well.
AEP Industries Inc. (U.S.), Amcor Limited (Australia), Bemis Company, INC (Wisconsin), Berry Plastics Corporation (U.S.), Ceisa Packaging SAS (France), Coveris Holdings S.A (U.K.), Clondalkin Group Holdings BV (The Netherlands) , RKW SE (The Netherlands), Sealed Air Corporation (U.S.), and Plastotecnica SpA (Italy) are some of the leading market players competing in this market.
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Research Scope
The global market for shrink film for beverage multipacks market has been analyzed and forecasted on the basis of following segmentation:
- Type: Printed, Unprinted
- Application: Beer, Water, Carbonated Soft Drinks, Others
- Application Form: Can, Bottles, Bricks
- Application Pack Size: 3X2, 4X2, 4X3, 6X3, Others
- Geography: Americas, Europe, Asia-Pacific, RoW
