Soil Wetting Agents Market to Progress at a Healthy CAGR between 2015 and 2020

Soil wetting agents are a type of chemical substances that are used for increasing water penetration and its uniform distribution, moisture retention, proper drainage, and efficient use of water. They come in various forms depending upon the form, application, and end use. Soil wetting agents have been gaining attention lately due to the increasing need for better quality and yield of agricultural produce, thereby stimulating the growth of this market.

Drivers and Opportunities

The soil wetting agents market is primarily driven by the following factors:

  • Increasing use of turf care application
  • Implementation of precision farming and protected agriculture
  • Growing demand for crop protection products and other fertilizers

Due to the growing agricultural productivity in the upcoming markets in Asia-Pacific and Latin America, there are ample growth opportunities in these regions. Moreover, the turf care segment of this market is driven by the growing awareness about agriculture, replacement of traditional methods of farming with new ones, and the rising need to increase the agricultural productivity. . And among end-users, the crop protection products segment is mainly driven by the increased drought situations and the rising need for more yields to cater to the growing demand for food.

However, implementation of strict regulations and policies in Europe and the U.S. has limited the use of soil wetting agents, thereby hampering the growth of this market.

Market Predictions

Poised to grow at a CAGR of 6.20% during the forecast period, the global soil wetting agents market is estimated to be valued at USD 129.5 Million by 2020. Among regions, North America was the biggest market for soil wetting agents, with the U.S. and Brazil being the two major markets, globally, in 2014. Apart from this, the Latin American market is expected to witness the highest CAGR from 2015 onwards, in terms of both value and volume. Moreover, Asia-Pacific is also predicted to see a strong growth over the coming years. In this region, Australia-New Zealand took up the largest market share among countries in 2014, followed by Japan.

On the basis of their form, the liquid form segment was the leading market in 2014, followed by granular form segment. However, the latter segment is projected to grow at a higher CAGR. Among application, the turf care segment is expected to be the leading market, in terms of volume as well as value. However, the agricultural segment is projected to advance at the highest CAGR, in terms of value.

BASF SE (Germany), Wilbur-Ellis Company (U.S.), Nufarm Limited (Australia), and BrettYoung Seeds Limited (Canada) are some of the major giants competing in the market for soil wetting agents.

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Research Scope

The market for soil wetting agents has been analyzed and forecasted by breaking it down into following segments and sub-segments:

  • Form: Liquid, Granular
  • Application: Turf Care, Agriculture
  • End-Use Products: Crop Protection Products (including insecticides, pesticides, and fungicides), Fertilizers (including nitrogen, phosphorous, and potassium)
  • Geography: North America, Europe, Asia-Pacific, Latin America, RoW

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