The digital cockpit market size is projected to reach 67 million units by 2030 from 45 million units in 2024, at a CAGR of 7.0%.
Due to the growing need for customization, multi-display options, improved safety and convenience, and the incorporation of artificial intelligence (AI) into cockpit functions, the digital cockpit has quickly become more and more popular among consumers. OEMs are constantly working to improve personalization using AI, which gives the driver a more engaging and enjoyable driving experience. The car learns the driver’s preferences and modifies the information provided in accordance with them in AI-based customisation. AI is used by Mercedes-Benz MBUX infotainment to improve cockpit customization. Multi-display solutions, ADAS systems, and intelligent voice control are enhancing personalization.
Multi-display solutions are becoming more and more popular, allowing for smooth integration of infotainment, navigation, and car diagnostics. User interactions become intuitive when speech, gesture, and touch controls are integrated.
By 2030, “Mid/High-End Cockpit is expected to grow.”
A mid- or high-end cockpit has two or more screens (infotainment, cluster, co-passenger, back entertainment, HUD, and others); an entry-level cockpit is one that has only a digital infotainment display. Digital displays, Bluetooth, the Internet of Things, and voice and gesture controls with smartphones will all be integrated into multi-display systems. Through visual graphics, this combination of computing power and network technology will improve seamless infotainment. Mid-end cockpit penetration is currently over 58% worldwide, while high-end cockpit penetration is approximately 16% in 2023 and is predicted to increase at a promising rate through 2030. The VW Tiguan, Peugeot 2008, Mercedes GLC class, Ford Explorer, Toyota Camry, Honda Accord, and other models with digital infotainment and cluster display are examples of models with mid-end cockpits. The Cadillac Escalade, Mercedes-Benz EQS SUV & EQE, BMW 1 series, BMW iX, and BMW 7 series are examples of high-end cockpit models with integrated display systems.
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“During the forecast period, Asia Pacific is anticipated to be the largest market.”
The market for digital cockpits is dominated by the Asia-Pacific region. With over 44% of the global market for digital cockpits, China is the market leader. Due to the increasing need for improved user experience, ADAS integration, and AI personalization features, the digital cockpit penetration rate in China was approximately 68% in 2023 and is predicted to reach 93% by 2030. The ZEEKR 009, new NIO ES6, GAC Hyper GT, Denza N7, Geely Galaxy L6, and ZEEKR 007 are the models that were introduced in China featuring a distinct cluster + center console display. The Jiyue 01 and Geely Galaxy E8 have integrated displays, while the Rising F7, 2024 New Voyah Dreamer, Haval Fierce Dragon MAX, and Kia EV5 have multi-screen displays. APAC’s (apart from China) digital cockpit penetration rate is about 35%, and it is predicted to rise to about 73% by 2030 due to rising EV sales, the need for increased driving safety, and multi-display options.
Key Players
Xpeng (China), Zeekr (China), Rivian (US), Tata Motors (India), General Motors (USA), Stellantis N. V. (Netherlands), Honda Motors (Japan), Volkswagen (Germany), and Ford (USA) are the leading original equipment manufacturers in the market. These businesses used partnerships, collaborations, acquisitions, new product releases, and other crucial tactics to make headway in the market for digital cockpits.
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