The global veterinary medical devices and supplies market is experiencing steady growth, driven by the increasing humanization of pets, rising pet ownership worldwide, and growing demand for advanced animal healthcare solutions. According to recent estimates, the market is projected to reach USD 3.60 billion by 2030, up from USD 2.66 billion in 2025, registering a CAGR of 6.3% during the forecast period.
This consistent market expansion is a result of evolving pet care trends, technological innovations in veterinary medicine, and the rising incidence of chronic and zoonotic diseases in animals. As pet owners become more aware of their animals’ health and welfare, veterinary clinics and hospitals are increasingly adopting cutting-edge medical devices and consumables to provide precise, safe, and efficient care.
Market Drivers
Rising Pet Ownership and Humanization of Companion Animals
One of the key factors fueling the growth of the veterinary medical devices and supplies market is the increasing global pet population. More individuals are adopting pets and viewing them as integral family members, leading to higher spending on animal health and wellness. The growing trend of pet humanization has significantly increased the demand for advanced diagnostics, surgical tools, and therapeutic devices designed to ensure superior animal care.
Pet owners today seek the same level of healthcare quality for their animals as they do for themselves. This shift has resulted in the proliferation of specialized veterinary services such as orthopedics, dental care, cardiology, and oncology, each requiring a wide range of medical devices and consumables.
Increasing Incidence of Chronic and Zoonotic Diseases
The rising prevalence of chronic diseases such as arthritis, diabetes, obesity, and cancer among pets, along with zoonotic infections like rabies and avian influenza, has increased the frequency of diagnostic and surgical procedures in veterinary care. This has, in turn, boosted the demand for veterinary devices such as infusion systems, anesthesia machines, surgical instruments, and monitoring devices.
Moreover, global health awareness campaigns emphasizing zoonotic disease control have encouraged routine veterinary checkups, vaccinations, and preventive treatments, further supporting market growth.
Technological Advancements and Digitalization in Veterinary Care
Technological innovation is transforming veterinary practice. The integration of digital and connected technologies—such as smart infusion pumps, real-time monitoring systems, and wireless diagnostic devices—has revolutionized animal health management. These connected solutions enhance efficiency, reduce human error, and improve treatment outcomes.
Additionally, the digitalization of veterinary clinics, including the adoption of integrated inventory systems and telemedicine platforms, has simplified procurement and enabled better data-driven decision-making. The availability of eco-friendly consumables and single-use products has also expanded product accessibility and reduced infection risks, enhancing overall care quality.
Expanding Distribution Channels and E-commerce Growth
The market is further propelled by the rapid expansion of distribution networks through e-commerce platforms and veterinary service providers. Online distribution channels have made it easier for veterinary professionals to source essential devices and consumables at competitive prices, while also improving accessibility in remote regions. The growth of online veterinary supply chains is expected to continue, providing new opportunities for both established manufacturers and emerging players.
Market Segmentation Insights
By Product: Critical Care Consumables Lead the Market
Based on product type, the critical care consumables segment accounted for the largest share of the veterinary medical devices and supplies market in 2024. These consumables are essential in everyday veterinary practice and are used across diverse clinical settings—from preventive care to emergency interventions.
Products such as syringes, IV sets, catheters, infusion lines, and wound care supplies are indispensable for routine procedures, ensuring consistent and recurring demand. Unlike capital-intensive veterinary equipment, which is replaced less frequently, consumables experience high usage rates. The rising number of surgical and diagnostic procedures, combined with growing awareness of preventive animal health, continues to sustain strong growth in this segment.
By Animal Type: Small Companion Animals to Exhibit the Fastest Growth
The small companion animals segment is projected to grow at the highest CAGR during the forecast period. This surge is attributed to the rising number of pet owners prioritizing the well-being of dogs, cats, and other small animals. The increasing prevalence of lifestyle-related conditions among these pets, such as diabetes and obesity, has led to a heightened need for advanced diagnostic, monitoring, and therapeutic devices.
In addition, pet owners’ willingness to spend more on quality healthcare, coupled with the availability of specialized veterinary clinics for dental, surgical, and rehabilitative care, continues to propel the demand for high-performance medical devices and consumables tailored for small animals.
Regional Insights
North America Dominates the Global Market
In 2024, North America held the largest share of the veterinary medical devices and supplies market, and it is expected to maintain its dominance throughout the forecast period. The region’s leadership is primarily attributed to high pet ownership rates, strong awareness of animal health, and significant veterinary healthcare spending.
The United States, in particular, has a well-developed veterinary infrastructure, a robust network of hospitals and clinics, and a high level of technological adoption in animal healthcare. The presence of key market players, along with favorable regulatory frameworks supporting innovation, also reinforces the region’s strong position.
Meanwhile, Europe and the Asia Pacific regions are emerging as fast-growing markets. Europe benefits from progressive animal welfare regulations and widespread veterinary insurance coverage, while Asia Pacific’s growth is fueled by urbanization, a rising middle class, and increased adoption of companion animals.
Key Market Players
The veterinary medical devices and supplies market is characterized by strong competition and continuous innovation. Prominent players are focusing on strategic collaborations, product innovation, and geographic expansion to strengthen their global presence.
Leading companies in this market include:
- Covetrus (US)
- B. Braun SE (Germany)
- BD (US)
- ICU Medical, Inc. (US)
- Midmark Corporation (US)
- Cardinal Health (US)
- Neogen Corporation (US)
- Integra LifeSciences Corporation (US)
- Shenzhen Mindray Animal Medical Technology Co., Ltd. (China)
- Masimo (US)
These companies are investing in R&D to introduce next-generation veterinary care technologies, improve device efficiency, and expand their portfolios of consumables and digital tools.
Conclusion
The veterinary medical devices and supplies market is set for consistent growth in the coming years, driven by the convergence of technological innovation, increasing pet ownership, and rising awareness of animal health. As the demand for precision veterinary care and preventive treatments rises globally, opportunities for manufacturers and suppliers of advanced veterinary equipment and consumables will continue to expand. Future market growth will hinge on innovations in connected veterinary technologies, eco-friendly consumables, and digital platforms that enhance accessibility and efficiency. With evolving consumer expectations and expanding veterinary services, the market is well-positioned to play a pivotal role in transforming global animal healthcare.
