The growing focus on preventive wellness, digestive balance, and immunity support is accelerating the global pet biotics market size, which is projected to increase from USD 878.1 million in 2025 to USD 1,232.5 million by 2030. Pet parents now prioritize microbiome-friendly nutrition for long-term health, mirroring human wellness habits and driving demand for scientifically advanced biotic ingredients.
As awareness of the gut–brain–skin axis rises, the market continues to expand across foods, treats, and supplements, supported by strong veterinary endorsement and premiumization in pet nutrition.
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Market Dynamics
Driver: Rise of Pet Humanization
Pet parents are spending more on wellness, nutrition, and emotional health solutions, aligning pet diets with human-like health expectations.
Opportunity: Growing Pet Food Expenditure
As global pet expenditure climbs, high-quality functional ingredients such as biotics provide a compelling value proposition for digestive and immune health support.
Market Size & Forecast
• Market to grow at a CAGR of 7.0% between 2025 and 2030
• Increasing adoption of pet biotics market trends such as clean-label nutrition and targeted supplementation
• Strong momentum in probiotics, prebiotics, and postbiotics
• Supplements expected to outperform traditional formats in growth
• Asia Pacific forecasted to show the highest expansion rate
Key Market Trends & Insights
The industry is being shaped by evolving consumer behavior, premium pet care spending, and rapid scientific advances in biotic formulation.
• Rising demand for microbiome-focused diets supported by veterinary professionals
• Digital retail expansion increasing accessibility of premium biotic supplements
• Growing emphasis on transparency, sustainability, and natural ingredients
• Innovative processing technologies improving stability and efficacy
• Increased preference for pet foods that support digestion, skin health, and stress reduction
• Shift toward personalized nutrition plans for different breeds, ages, and sensitivities
These developments continue to strengthen the pet biotics market share, particularly for brands offering credible, science-backed solutions.
Market Segment Highlights
Probiotics Remain the Leading Ingredient
Probiotics are expected to dominate due to their proven benefits for digestive balance, gut immunity, and overall well-being. Popular strains like Lactobacillus and Bifidobacterium remain top choices among pet owners.
Supplements Gaining Rapid Traction
Supplements offer precise dosing and concentrated benefits, making them ideal for targeted health support. Soft chews, powders, capsules, and tablets continue to grow across specialty and online channels.
Asia Pacific Set for Fastest Growth
Increasing pet ownership, urban lifestyles, and higher spending on premium nutrition in China, India, Japan, and South Korea are driving rapid adoption of functional pet biotic products.
Key Companies
The pet biotics market companies shaping global growth include ADM, Alltech, Kerry, IFF, dsm-firmenich, Cargill, Probi, Kemin, BENEO, Ingredion, Lallemand, Sacco System, Phileo by Lesaffre, Sanzyme Biologics, Orffa, and BIO-CAT.
Recent Developments
• June 2025: ADM opened a state-of-the-art R&D center in Lausanne, enhancing microbiome and fermentation research.
• August 2024: Kerry partnered with APC Microbiome Ireland to develop next-generation biotics and postbiotics.
• July 2024: Cargill entered a European distribution agreement for its postbiotic EpiCor, expanding its immune-support portfolio.
FAQs
1. What are biotics in pet nutrition?
They are functional ingredients—probiotics, prebiotics, and postbiotics—that support gut health and overall wellness.
2. Why are biotics important for pets?
Biotics help improve digestion, strengthen immunity, support skin health, and promote balanced microbiome function.
3. Are biotics safe for dogs and cats?
Yes, especially when formulated specifically for pets and recommended by veterinarians.
4. Which application is growing fastest?
Supplements, due to targeted benefits and convenient dosing formats.
5. Which region will lead growth?
Asia Pacific, driven by rising pet adoption and premiumization of pet food.
