The market share for feminine hygiene products varies by product type and region. In general, the global feminine hygiene market is dominated by a few major players, including Johnson & Johnson (US), Procter & Gamble (US), Kimberly-Clark (US), Essity Aktiebolag (publ) (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Unicharm Corporation (Japan), Ontex (Belgium), Hengan International Group Company Ltd. (China), and Drylock Technologies (Belgium).
According to a report by marketsandmarkets, the global feminine hygiene products market size is projected to grow from USD 20.9 billion in 2020 to USD 27.7 billion by 2025, at a CAGR of 5.8% during the forecast period 2020 to 2025.
In terms of product types, the market share is as follows:
- Sanitary pads: Sanitary pads are the most popular type of feminine hygiene product and account for the largest market share. They are widely used across the world and are available in a variety of sizes, shapes, and absorbencies.
- Tampons: Tampons are another popular type of feminine hygiene product, especially in Western countries. They are preferred by women who lead an active lifestyle as they offer more freedom of movement compared to pads.
- Panty liners: Panty liners are smaller and thinner than pads and are designed to be worn for light flow days or as backup with tampons.
- Menstrual cups: Menstrual cups are a relatively new product in the market but are gaining popularity due to their eco-friendliness and reusability.
- Others: Other feminine hygiene products include period panties, menstrual sponges, and reusable cloth pads.
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Kimberly-Clark Corporation is one of the leading manufacturers of family care, baby and childcare, adult and feminine care, personal care, and professional products. The company’s feminine hygiene products are sold under several well-known brands, such as Kotex, Intimus, and Camelia. Kimberly-Clark not only produces essential hygiene products but also encourages and supports open dialogs to banish bladder leak insecurities. The company is also involved in several social programs. Kimberly-Clark Corporation, in October 2020 acquired Softex Indonesia to accelerate growth in the personal care business segment across Southeast Asia.
“Asia Pacific accounted for the largest share in the global feminine hygiene products market”
The Asia Pacific region accounted for the largest share in the global feminine hygiene products market in 2019, according to a report by MNM. The region is home to a large population of women, and the increasing awareness about personal hygiene and the availability of a wide range of feminine hygiene products are some of the key factors driving the growth of the market in this region.
The report also notes that the demand for sanitary pads is the highest in the Asia Pacific region, followed by tampons and panty liners. The increasing adoption of sanitary pads in developing countries such as India and China is a major factor contributing to the growth of the market in the region.
Other factors driving the growth of the market in Asia Pacific include increasing disposable incomes, changing lifestyle patterns, and the availability of a wide range of products at different price points. The report also notes that the market is highly competitive, with several players vying for market share through product innovation, marketing, and pricing strategies.
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“The sanitary napkins segment accounted for the largest share of the feminine hygiene products market”
The sanitary napkins segment accounted for the largest share of the feminine hygiene products market globally. Sanitary napkins, also known as pads, are the most commonly used feminine hygiene product among women worldwide. They are available in different sizes, thicknesses, and absorbencies, and are designed to be worn externally.
According to a report by Persistence Market Research, the sanitary napkins segment accounted for a market share of around 56% in 2019. The report notes that factors such as increasing awareness about feminine hygiene, the rise in disposable income, and the availability of a wide range of products are driving the growth of the sanitary napkins segment.
Tampons and panty liners are other popular segments of the feminine hygiene products market. Tampons are preferred by women who lead an active lifestyle as they offer more freedom of movement compared to pads. Panty liners, on the other hand, are designed to be worn for light flow days or as a backup with tampons.
In recent years, menstrual cups have also gained popularity as a reusable and eco-friendly alternative to traditional feminine hygiene products. However, the market share for menstrual cups is still relatively small compared to pads, tampons, and panty liners.
