Social Media Analytics Market to Reach USD 14.6 Billion by 2028, Driven by AI and Digital Transformation Trends
The global market size of Social Media Analytics is estimated to grow from USD 4.8 billion in 2023 to USD 14.6 billion by 2028, at a CAGR of 24.9%. This growth is attributed to increased social media usage, higher smartphone penetration, and advancements in digital technologies such as artificial intelligence (AI), machine learning (ML), natural language processing (NLP), and augmented reality (AR).
This...