The generator sales industry is a significant part of the power generation industry. Generators are essential equipment that provides power backup in situations where the primary power source is unavailable or fails. The industry includes manufacturers, distributors, and retailers of generators of various types, sizes, and power capacities.

“Global Generator Sales Market Projected to Reach $28.6 Billion by 2027″ – According to a recent report, the global generator sales market is expected to grow at a CAGR of 5.8% from 2022 to 2027, driven by the increasing demand for reliable and uninterrupted power supply in various industries.

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The Asia Pacific region is estimated to be the largest market for generator sales, followed by the North America. The Asia Pacific region is also projected to be the fastest-growing market with a CAGR of 5.8% during the forecast period. The growing population and rising per capita income are the key drivers behind the growing demand for generators in the Asia Pacific region.

The generator sales market is served by a mix of large international players with operational presence across the globe and local players commanding a strong supply network in the domestic market. The leading players in the global generator sales market include Cummins (US), Caterpillar (US), Rolls Royce (UK), Generac (US), Mitsubishi Heavy Industries, Ltd. (Japan), and Yanmar (Japan).

One of the key features of the generator sales industry is its versatility. The industry caters to a wide range of customers, including homeowners, small businesses, large commercial facilities, hospitals, and emergency response agencies. Generators are available in a variety of sizes and types, ranging from portable generators suitable for camping and outdoor activities to large industrial generators capable of supplying power to entire buildings or communities.

The generator sales industry is also heavily influenced by technological advancements. As technology advances, generators become more efficient, reliable, and easier to operate. Remote monitoring systems and mobile applications that allow users to control and monitor their generators from their smartphones are becoming increasingly common.

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Indirect Sales Channel are expected to dominate the market on based on sales channel

Indirect sales channel such as  OEMs, third-party service providers, procure generators and equipment from manufacturers and provide services to different end users. With most generators used for standby power, it is important that they are in working condition when needed, primarily during a power cut. Owing to which distribution/sales network and service play the most important role in the customer’s decision-making process. Companies are focusing on expanding their distribution and services network, which is driving the generator sales market. Better product reach and preference for procurement of generators through indirect sales channel also provide ample opportunities to boost market growth. Thus, indirect sales channel expected to emerge as the largest growing market.

Recent Developments:

• In January 2022, Caterpillar launched Cat G3516 natural gas-fueled Fast Response generator set with US EPA Certification for use in emergency and non-emergency applications.
• In January 2022, Rolls-Royce, along with its distributor partner Knopf & Wallisch (K&W), supplied three mtu customized and containerized combined cooling, heat and power plant (CCHP) trigeneration units to Romanian cloud service provider ClusterPower.
• In October 2021, Generac announced the introduction of two new large diesel units – the MDE330 and MDE570 diesel mobile generators, which are aimed at providing ease of operation and maintenance. The rental-ready machines feature wide-opening removable doors to maximize serviceability.
• In August 2021, Toho Gas and MHIET Successfully Conduct Test Operation of City Gas and Hydrogen Mixed-fuel Combustion in a Commercial Gas Engine for a Cogeneration System.
• In March 2021, Cummins Power Systems introduced the C2750D5BE. The new model complements the successful QSK60 series, extending its standby power range from 2500kVA to 2750kVA for 50Hz markets.