The global plant-based supplements market is valued at USD 27.52 billion in 2025 and is projected to reach USD 42.27 billion by 2030, growing at a CAGR of 9.0%. As consumers increasingly prioritize health, sustainability, and ethical choices, interest is expanding beyond plant-based diets into complementary wellness products such as supplements. Demand for natural, clean-label options is on the rise, especially for supplements that promote immunity, digestion, brain health, energy, and overall well-being. This growing preference for plant-derived ingredients—driven by concerns over sustainability, animal welfare, and health benefits—is fueling robust market growth.
Pea Protein: A Leading Product Type
Pea protein holds a significant share of the plant-based supplements market. Known for its balanced nutrient profile, it is particularly valued for its high content of branched-chain amino acids (BCAAs), which aid muscle growth and repair. As a hypoallergenic source, pea protein caters to consumers with soy, gluten, or lactose intolerances. Its digestibility, neutral flavor, and suitability for clean-label, non-GMO products make it popular across various supplement formats, including shakes, bars, and capsules.
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Online Retail: Fastest-Growing Distribution Channel
Online retail is emerging as the fastest-growing distribution channel for plant-based supplements, thanks to the convenience, broad selection, and transparency it offers. Consumers increasingly rely on e-commerce platforms to compare products, read reviews, and make informed purchasing decisions. Enhanced internet access and digital literacy further drive online sales. Subscription services and auto-replenishment programs are also contributing to customer retention and brand loyalty.
Asia Pacific: A Key Growth Region
Asia Pacific is expected to witness strong growth in the plant-based supplements market, driven by rising health awareness, a growing vegetarian/vegan population, and increasing disposable incomes. Major markets include China, India, Japan, and Australia. Consumers in this region favor clean-label, plant-based supplements that support immunity and overall wellness. Organic certifications and proven health claims further enhance consumer trust. The region is also a global leader in probiotic supplement demand: in 2023, Asia Pacific accounted for 42% of global probiotic sales (USD 3.7 billion), with a CAGR of 15.8% from 2019 to 2023. Continued innovation in probiotics and plant-based ingredients will further strengthen Asia Pacific’s position as a key market for functional supplements.
Leading Plant-Based Supplements Companies
Leading companies in the plant-based supplements market include:
Nestlé (Switzerland), Abbott (US), Glanbia PLC (Germany), Otsuka Holdings Co., Ltd. (Japan), Herbalife Ltd. (US), H&H Group (China), Jamieson Wellness Inc. (Canada), NOW Foods (US), The Schwabe Group (Germany), Gaia Herbs Farm (US), Nordic Naturals (US), ProCaps Laboratories, Inc. (US), Sunwarrior LLC (US), Nutrex Hawaii (China), and Navitas Organics (US).
