Growth Strategies Adopted by Major Players in Agricultural Microbials Market

The global agricultural microbials market is estimated to account for a value of USD 6.0 billion in 2020. It is projected to grow at a CAGR of 14.1% from 2020, to reach a value of USD 11.6 billion by 2025. The growth of the agricultural microbials market driven by the rise in the adoption of integrated pest management practices across the globe, target specificity associated with microbial pesticides, and the rising trend of adopting organic farming practices.    

The key players in the agricultural microbials market include BASF SE (GERMANY), Bayer Crop Sciences (Germany), Sumitomo Chemicals Company (Japan), Monsanto Bio Ag (US), Corteva Inc. (US), Syngenta (Switzerland). Agreements, collaborations, & partnerships, new product launches, and acquisitions were some of the core strengths of the leading players in the agricultural microbials market. These strategies were adopted by the key players to increase their market presence. It also helped them diversify their businesses geographically, strengthen their distribution networks, and enhance their product portfolios. Some of the other leading players in the agricultural microbials market include UPL Open Ag Corporation (India), Novozymes (US), CHR Hansen Holdings A/S(US), Isagro SPA (Italy), Verdesian Life Sciences LLC (US), Valent Biosciences LLC (US), Certis USA LLC (US), Marrone Bio Innovations (US), Bioworks Inc. (US), Koppert Biological Systems BV (US), Lallemand Plant Care (Canada), Agrilife Biosolutions Ltd (India), and Wilbur-Ellis Holdings Inc. (US).

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BASF SE (Germany) is a chemical manufacturing company operating in the market segments of chemicals, performance products, functional materials & solutions, agricultural solutions, nutrition and care, and surface solutions. Under these broad categories, it offers products such as intermediate chemical products, monomers, petrochemicals, dispersions & pigments, paper chemicals, performance chemicals, catalysts, construction chemicals, coatings, performance materials, and crop protection. The company provides agricultural microbial products through its agricultural solutions unit. BASF SE operates through subsidiaries and joint ventures in more than 100 countries through the functioning of six integrated production sites and 352 other production sites in Europe, Asia, Australia, the Americas, and Africa.   

Bayer AG (Germany) is a leading research-intensive company operating through the pharmaceuticals, consumer health, crop science, and animal health segments. Bayer CropScience is its agricultural enterprise, which offers crop protection, seeds, and non-agricultural pest control products. These products are offered through its two operating business segments: crop protection/seeds and environmental science. The crop protection/seed business offers a broad portfolio of highly effective herbicides, fungicides, insecticides, and seed treatment products that have chemical or biological modes of action. It provides a unique integration on-seed portfolio based on products, coatings, equipment, and services for seed treatment under the brand name, Bayer SeedGrowth. Additionally, it provides extensive customer service to support sustainable agriculture.

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The company has a global sales and distribution network in over 120 countries. Its key locations include Germany, France, Singapore, Brazil, and the US. Its major research centers are located in Belgium, the Netherlands, and the US.

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