3 Drivers for Online Advertising Market help it Witness Healthy Growth

One of the most popular forms of marketing, online advertising uses internet to deliver marketing and promotional messages to the customers. Also known of internet advertising, this type of marketing takes place through different modes such as social media and email marketing, web banners, search engine marketing and mobile advertising. Growing dependency on internet and rising demand for smart devices...

4 Drivers for Middle East Middleware Market – An Overview

A common type of computer software middleware provides services other than the ones already available with the operating systems. They ease communication inputs and outputs; hence they are highly useful for the software developers. It is one of the most essential and basic infrastructures in the computer that provide core solutions and services like messaging, threading, concurrency, SCA framework,...

Social Media Analytics Market to Witness Exponential Growth – An Overview

The practice of gathering data from social media websites and analyzing them is better known as social media analytics. This practice helps enterprises to gain competitive edge and added information while making crucial business decisions. Analysis of the data gathered from social media platforms and blogs basically provides information about the actual feelings of the customers and their sentiments...

Small Cell Market Growing with Revolutionary Growth of Smart Devices

Small cells are widely deployed by the mobile network operators for uninterrupted signals. These are small, low-powered nodes with radio access that operate in different types of spectrums. Rapid rise in the number of users of the telecommunication devices and technological advancements in these gadgets are considered to be a major driver for the innovative technologies in the telecom market. Immense...

Digital Logistics Market – Overview of 4 Major Drivers

Logistics plays a crucial role in the supply chain management and business handling for a company. Changing dynamics and requirements of the industry players are creating demand for innovative solutions. Digital logistics provide profitability and competitive advantage to the companies with dramatically lowering the costs, improving supply chain, enhancing efficiency and provide customer centric solutions....

Mobile Cloud Market – Analysis of 4 Major Drivers

Mobile cloud is an internet-based service that can be accessed through mobile devices like smartphones, tablets, laptop computers, and such other devices. These are cloud-based web apps instead of native apps used in mobile computing. Users need to subscribe to these services in order to access the remote storage of the applications and the data associated with them. The global mobile cloud market...

Cloud Based Contact Center Market – Overview of Drivers & Restraints

Enterprises use contact centers to manage client contacts through different communication channels including e-mail, telephone, letters, fax, live chats and so on. Cloud based contact centers are network based services that provide services on the pay-per-usage model. Cloud is gaining huge importance as a vital delivery model for IT based internet protocols. Growth in the rate of adoption in a major...

Multichannel Analytics Market Strongly Driven by Rise in Social Customers

With growing innovation in the information and technology market, customers today are able to use different channels to store and share their data. In such conditions, vendors also require to come up with relevant and interactive content. Multichannel analytics is a business process that collects diverse information from different data channels and correlates it for further analysis. These solutions...

Intermodal Freight Transportation Market & 4 Key Industry Drivers

Intermodal freight transport reduces cargo handling and damage and improves security levels. Increasing requirement for safe and efficient transport system is leading to numerous innovations in the transport systems. Rise in the domestic as well as international intermodal freight transports have also increased the demand for these systems. Global boom in the transportation sector and requirement for...

Freight Management System Market Set to Witness Impressive Growth from 2014

Information technology and communication services have become the most valuable tool for different business verticals. They provide swift, safe and efficient operational solutions to the businesses like transportation and logistics. Rapid rise in the network of logistics and increased pace of globalization are some of the major growth drivers for the overall freight industry. Growing demand and increasing...