Growing Demand from End-User Industries & Developing Nations Fueling the Growth of Silicone Oil Market

Silicone oil is a synthetic liquid that is widely used in a variety of applications such as lubricants, water repellants, solvents, and paints & coatings, among others. It is non-flammable, non-toxic, and odorless, which is why it has a huge demand from end-user industries such as homecare & personal care, textile, automotive, electrical & electronics, and medical sectors, especially in...

What Drives Water Soluble Polymers Market from 2015?

Water soluble polymers are commonly used in different industrial application. These polymers perform different stabilizing, flocculating, gelling and thickening functions, which make them useful across different applications. These polymers are categorized in synthetic, semi-synthetic and natural types. According to the researchers, the global water soluble polymers market is expected to witness steady...

What Makes Internet of Things Market A Trillion Dollar Industry?

Internet of Things Trillion Dollar Industry
Started with the machine-to-machine (M2M) communication, the internet of things has come a long way. The concepts of man to machine, machine to machine and machine to mobile are collective called as internet of things (IoT) – a term coined by Kevin Ashton in 1999. The Auto-ID labs at MIT made this concept truly popular. Today, smartphones have become the strongest connecting tool and vital instrument...

Three Easy Steps to Determine Market Research Budget

Market Research Budget
Whether you are running a small business or head a large multinational organization, marketing and market research becomes highly essential. Both these factors boost profitability, customer reach and growth of your respective business. While marketing helps taking your products to the customers, business research helps you to determine the ideal customers who are looking for similar products. It is...

Three Market Research Questions to Drive Your Business towards Success

Market Research Questions
Along with understanding the customers and expectations of potential customers, market research helps businesses to figure out the ideal products to gain profit. It is one of the traditional and reliable ways of understanding exactly which products or services are required in the industry and the correct ways to launching them. Whether you are a small business holder or run a multibillion dollar industry,...

Crowdsourcing- Utilize Power of Many in Market Research

of Crowdsourced Research
Along with a brilliant idea, your business needs to have a strong background of research, which helps to understand the potential customers as well as marketplace. Understanding what your customers are keen on buying certain products is vital in order to plan your business and design the products or services accordingly. Hence, market research is vital for small and medium businesses as well as large...

Why Market Research Needs to Go Back to the Future?

market research future
Business startups and market study have become inseparable factors. Market research or study is the basic concept of understanding the overall conditions of the marketplace and all of its components. These components include customers, products or services, competitors and current conditions in the industry. Traditional methods of analyzing the market have come a long way in the past few decades....

Factors that Separate B2B Market Research from B2C

B2B Market Research
Business-to-customer and business-to-business are two terms that describe the selling and marketing process and nature of different products and services. B2B products are sold directly to the companies, while B2C products are sold to the end users. B2B products are purchased by the businesses for the sake of personal manufacturing, while B2C products are treated with numerous transitions and value-add...

Forces Responsible for the Future of Market Research

Drivers of market research future
Researchers from all over the world have different views about each and every aspect concerning the present and future trends in the process of marketing research. However, all of them practically have uniform opinion about the current nature of changes that the entire research industry is going through. It is a fact that the global market research industry is going through numerous economic, social...

Three Market Research Fundamentals You Have to Know

market research fundamentals
As information and technology are getting more involved in analyzing the industrial scenario of the world, researchers are aiming to create better use of all the available resources at their disposal. According to many new age researchers, market research has become easier with help of all the technologies. Understanding the customer behavior and inclinations is the basic motive of analyzing the market....