3 Drivers for Online Advertising Market help it Witness Healthy Growth

One of the most popular forms of marketing, online advertising uses internet to deliver marketing and promotional messages to the customers. Also known of internet advertising, this type of marketing takes place through different modes such as social media and email marketing, web banners, search engine marketing and mobile advertising. Growing dependency on internet and rising demand for smart devices...

Social Media Analytics Market to Witness Exponential Growth – An Overview

The practice of gathering data from social media websites and analyzing them is better known as social media analytics. This practice helps enterprises to gain competitive edge and added information while making crucial business decisions. Analysis of the data gathered from social media platforms and blogs basically provides information about the actual feelings of the customers and their sentiments...

Contactless Payments Market Healthy with Impressive Rate of Adoption

Different contactless payments like smart cards, credit cards, debit cards, and key fobs work through radio-frequency identification system, which enables secure payment. These cards are embedded with antennas and chips that help making effortless transactions. This ease in transaction has attracted millions of customers from across the globe. Fast and safe transaction is helping the contactless payments...

Mobile & Wireless Backhaul Market Growing Steadily with Improving Technology

Mobile and wireless backhaul provides channeled pathway that assists transmission of voice and data between users and network access point. Continuously developing information technology sector is a huge boost for this technology. Constant evolution in the 3G and 4G networks have created better choices for the customers as well as companies. Majority of customers are not adopting rapid telecom connectivity...

Global Wi-Fi Market Growing with Innovative Industrial Applications

Technological advancements have made life really easy for the modern generation. Invention of wireless technology, which is allows users to connect their wireless-enabled devices to computer network through radio waves has made great difference in the lives of billions. Rapid growth in wireless technology has made it an inseparable part of the homes, offices, government buildings, restaurants and mobile...

Wireless Gigabit Market Aiming at Promising Future From 2014

WiGig or wireless gigabit is one of the most promising technologies that provide high speed wireless data sharing at excellent, multi gigabit speed. Along with the impressive speed, the industry also has several other advantages like swift data transfer, cable free environment and reduced costs. All these features are expected to drive the global wireless gigabit market. The industry is aiming at steady...

Secret Behind Backend as a Service Market’s Exceptional Growth

Mobile backend as a service is becoming one of the most popular ways to link web and mobile applications to backend cloud storage. The services also provide additional features like push notifications, user management and integration with various social networking services. BaaS services are carried out through different application programming interfaces and custom software development kits. The service...

Impressive Growth in Mobile Advertising Market and its Consequences

Use of mobile media is increasing with each passing day. The phenomenal rate of mobile media consumption and rate of integration of cross devices platform is creating better opportunities for segments like mobile advertising market. Mobile advertising is a popular type of advertising through wireless phones and other mobile devices. It is also a popular subset of mobile marketing and is emerging as...

Global Network Analytics Market to be Driven by Upgradation of Technologies

In the form of network analytics, communication services providers or CSPs have one of the finest tools at their disposal. Network analytics services work with digital networks, global convergence and other technologies used for increasing data traffic and service quality along with reducing revenue per user. Rapidly developing technology is the biggest driver for the global network analytics market....

Bring Your Own Device Market Flourishing- Is This the Right Time to Reap the Benefits

Rapid speed and reliability highlight today’s telecommunication industry, which is evolving at an express rate. Smartphones and other advanced gadgets have become extremely commonplace. Greater penetration of telecommunication networks, technological advancements in the gadgets and the convenience that they bring, has created many avenues to utilize them in different industrial applications. These...