The global personalized nutrition market is projected to reach USD 30.94 billion by 2030 from USD 15.79 billion in 2025, growing at a CAGR of 14.4%. This rapid expansion reflects how consumer expectations are shifting from general wellness advice to data-based nutrition solutions. Instead of relying on “one-size-fits-all” recommendations, consumers now seek diet plans aligned with their biology, lifestyle, and preferences.

What exactly is personalized nutrition?

Personalized nutrition merges the science of nutrition with advanced digital health tools. It uses technologies like microbiome testing, genetic analysis, and continuous glucose monitoring to create individualized dietary strategies. The approach is designed to help people understand how their unique biology interacts with food and how they can make precise changes for better outcomes.

Which technologies are driving market growth?

A key driver of the personalized nutrition market size is the rapid advancement in omics technologies—genomics, proteomics, and metabolomics—combined with artificial intelligence. The decreasing cost of genetic and microbiome sequencing enables innovators like ZOE and Viome to offer personalized programs at scale. Meanwhile, wearables such as Abbott’s Libre provide real-time data on metabolic responses, helping consumers make immediate adjustments. AI platforms then translate this data into actionable insights through apps and digital health tools.

What does the future hold for the personalized nutrition market?

The next phase of growth for the personalized nutrition industry will be defined by deeper integration of AI, genomics, and digital health ecosystems. As consumers embrace proactive health management and data sharing, companies capable of combining scientific precision with user-friendly technology will lead. The personalized nutrition market is evolving into a mainstream, technology-enabled model—where precision, personalization, and performance redefine modern wellness.

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How does AI create new opportunities in personalized nutrition?

Artificial intelligence has become a transformative enabler in the market. By analyzing vast datasets from wearables, genetic tests, and microbiome sequencing, AI systems deliver real-time, adaptive recommendations. Unlike traditional surveys or static assessments, AI models evolve with new inputs, ensuring every user’s nutrition plan remains relevant, dynamic, and highly personalized.

How is the personalized nutrition market structured?

The personalized nutrition market share spans ingredient suppliers, digital health platforms, diagnostic innovators, and supplement providers. Together, these players form a connected ecosystem where data-driven insights lead to practical health outcomes. As consumers become more proactive about managing their health, the market is transitioning toward clinically validated, technology-enabled nutrition products.

Which region is growing fastest in the global personalized nutrition market?

The Asia Pacific region is forecasted to be the fastest-growing segment in the coming years. Rising urbanization, higher disposable incomes, and growing health awareness across countries like China, India, Japan, and South Korea are driving adoption. The prevalence of chronic conditions such as diabetes and obesity is further encouraging consumers to embrace individualized nutrition approaches focused on prevention and long-term wellness.

Who are the leading players in this market?

Among the top personalized nutrition manufacturers, Nestlé Health Science (Switzerland) leads the market with its science-based brands such as Persona Nutrition, Garden of Life, Pure Encapsulations, and Vital Proteins. The company’s strength lies in scaling personalization through supplements and digital solutions. Startups like ZOE in the US are also gaining attention with active personalization models that combine microbiome testing, biomarker analysis, and wearable data integration.

What recent developments are shaping the market?

Recent developments highlight innovation and collaboration across the ecosystem:

• November 2023: Viome acquired Naring Health to expand into oral health with its Oral Health Intelligence Test and Oral Health Pro with CancerDetect.
• March 2025: Noom partnered with Collective Health to launch an integrated GLP-1 weight management program combining medication with personalized coaching.
• January 2025: InsideTracker collaborated with Ultrahuman to introduce Blood Vision, integrating blood testing and wearable data for cardiovascular health insights.
• May 2024: Seed launched VS-01, a vaginal synbiotic clinically proven to restore optimal vaginal microbiome balance.

Which product segment is witnessing the fastest growth?

Digital tools and platforms are becoming the fastest-growing category, reflecting one of the most notable personalized nutrition market trends. Consumers prefer mobile-based, AI-driven, and cloud-connected solutions that provide convenience and continuous monitoring. For businesses, these platforms offer scalable, high-margin subscription models that enable global customer engagement through data-backed personalization.

What’s behind the growth of the active measurement category?

Active measurement, involving continuous monitoring through wearable sensors and connected devices, is another rapidly expanding area. It enables precise, real-time tracking of metabolism, glucose levels, and nutrient absorption. This dynamic approach improves user engagement, helps consumers make timely dietary adjustments, and creates recurring revenue opportunities for companies through device integration and subscription services.

Frequently Asked Questions

1. What is the personalized nutrition market?

The personalized nutrition market provides diet and supplement solutions tailored to an individual’s biology, lifestyle, and health goals. It leverages genetic testing, microbiome analysis, wearable devices, and AI to create personalized dietary guidance, moving beyond one-size-fits-all recommendations.

2. How big is the personalized nutrition market?

The global personalized nutrition market is projected to grow from USD 15.79 billion in 2025 to USD 30.94 billion by 2030, at a CAGR of 14.4%. Growth is driven by consumer demand for individualized health solutions and advancements in digital health technologies.

3. What factors are driving growth in this market?

Key drivers include:

• Advancements in omics technologies (genomics, proteomics, metabolomics)
• Reduced costs for genetic and microbiome sequencing
• Adoption of wearables and continuous monitoring devices
• AI-powered platforms delivering real-time, personalized nutrition recommendations

4. Which technologies are shaping personalized nutrition?

The market is influenced by the integration of AI, wearables, and data from genetic and microbiome testing. This combination allows consumers to understand how their bodies respond to different foods and receive actionable guidance through apps and digital platforms.

5. What are the fastest-growing product segments?

• Digital tools and platforms: Mobile apps, AI analytics, and cloud-based solutions are the most rapidly expanding segment, offering convenience, continuous monitoring, and scalable business models.
• Active measurement: Continuous monitoring using wearables and biomarker testing allows dynamic, real-time dietary adjustments.

6. Which region is growing the fastest?

Asia Pacific is the fastest-growing region due to rising health awareness, urbanization, higher disposable incomes, and the increasing burden of chronic diseases in countries like China, India, Japan, and South Korea.