Growth in Demand for Functional and Fortified Foods Drives the Vitamin & Mineral Premixes Market

The vitamin & mineral premixes market is estimated at USD 6.93 Billion in 2017 and is projected to reach USD 8.93 Billion by 2022, at a CAGR of 5.2% from 2017. In terms of volume, the market is projected to reach 1,615.76 KT by 2022. Vitamin & mineral premixes are dry or liquid custom blends of a wide range of vitamins, minerals, or combinations of vitamins & minerals, which are used in food & beverages, animal feed, healthcare, and personal care applications for enrichment or fortification purposes with an objective of enhancing the nutritional value of the products. The growth of this market is attributed to the growing demand for fortified food & beverage products, the rise in consumption of compound feed, the growing need for food enrichment due to high processing levels of food products, and customized nature & specificity to individual customer requirements.

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Due to the high consumption of fortified food products in the US and Canada, the North American region accounted for the largest share in the vitamin & mineral combination premixes market in 2016.

Target Audience

  • Associations and industry bodies
  • Commercial research & development (R&D) institutions
  • Food processors and food manufacturers
  • Feed, personal care, and nutraceutical product manufacturers
  • Regulatory bodies such as the Food and Drugs Organization (FDA), the European Commission, the European Food Safety Authority (EFSA), and the Food Standards Australia New Zealand (FSANZ)
  • Commercial research & development (R&D) institutions and financial institutions
  • Importers and exporters of vitamin & mineral premixes
  • Traders, distributors, and raw material suppliers
  • Industry experts

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The Asia Pacific region dominated the vitamin & mineral premixes market and is projected to grow at a significant rate from 2017 to 2022, in terms of both value and volume. China is projected to be the fastest-growing market in the region. China is one of the largest producers and consumers of feed in the world, thus increasing the demand for different fortified feed additives and ingredients, which, in turn, drives the market.

The vitamin & mineral premixes market is highly fragmented, with leading companies accounting for only 15%–20% of the market growth. The report provides qualitative analysis of the prominent market players and their preferred development strategies. Key players such  DSM  (Netherlands), Corbion  (Netherlands), Glanbia (Ireland), Vitablend Nederland  (Netherlands), Watson (US), SternVitamin (Germany), The Wright Group (US), Zagro Asia (Singapore), Nutreco  (Netherlands), Farbest-Tallman Foods Corporation (US), Burkmann Industries (US), and Bar-Magen (Israel) have been profiled in the report.

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