Augmented Reality is a kind of virtual reality that augments the scene with additional information and generates a combined view for the user, which is the combination of the real scene and a virtual scene generated by the computer. Augmented reality technology is used in many applications such as e-commerce, medical, industrial, military, education, gaming and so on.
The awareness of augmented reality technology still lacks among many people. The technological advancement like computational power, consistency, and hardware in augmented reality products will help to overcome the existing bottlenecks. Currently manufactures of smartphones and tablets are incorporating powerful processors and sensors to increase the accuracy.
The technological advancements have completely changed the traditional approach of marketing and promotion. The advent of smartphones and internet combined with augmented reality provides users a highly convenient way to research and purchase goods and services from anyplace, anytime which gives good dimension to e-commerce applications. Augmented reality and virtual reality are the evolving digital technologies that deliver more enhanced, appropriate, and immersive shopping experiences to customers.
There are many advantage of using augmented reality technology in retail industry which includes virtual fitting rooms and 3D preview that let the customer to try product online. Augmented reality technology enables a new form of visualization which can also be regarded as an effective marketing technique. Specifically, augmented reality empowers advertising campaigns and can boost brand recognition.
Augmented reality brings further features to business and education and also numerous studies have previously shown the benefits of creating combined augmented reality environments. In business and education, augmented reality helps the user to acquire knowledge through entertainment. This technology is quickly spreading to other applications like gaming, medical as well.