Mobile backend as a service is becoming one of the most popular ways to link web and mobile applications to backend cloud storage. The services also provide additional features like push notifications, user management and integration with various social networking services. BaaS services are carried out through different application programming interfaces and custom software development kits. The service is coming up as one of the newly provided computing services, which is useful to minimize the time, which is required by the app developers to develop an applications. BaaS services will also prove vital in reducing complexity in the process of app developing. Increasing demand is the strongest driver for backend as a service market, which is poised to witness extraordinary growth in terms of innovation, applications, demand and revenue.
Segments in Backend as a Service Industry
Researchers categorize global BaaS market based on different aspects including the types of computing platforms, types of end users, vertical segments and geographic regions. Based on geography, the industry is segmented into five regions, which include North America, Latin America, Europe, Asia Pacific and Middle East and Africa. Basic computing platforms available in backend as a service market include mobile, table and web platforms. Three vertical segments in the industry include enterprise applications, entertainment applications and various other mobile applications. Basic end users for these services include large enterprises, small and medium business and small offices and home offices.
Drivers for BaaS Market
Currently, business startups are coming across as the strongest medium of increasing popularity for mobile business as a service industry. The BaaS services provide hardware to host and develop applications with a strong backend support, which is readily available with different rich features and easy sharing options. Some of the most popular features of backend services include APIs library for push notifications, geolocation, chat, content management, user management, versioning, security, metrics and analytics. Rising demand is the strongest drive for BaaS market, which is expected to remain upward, thanks to increasing applications of these services and technological advancements taking place in the industry. Rising demand for time saving, growing trend of smartphones and growth of the emerging markets are equally vital driving factors for the industry.
Forecasting Reports from 2012 to 2017
In-depth study of the aforementioned segments of the industry suggests that the business as a service market will make exceptional growth during the forecasting period. The data collected through the study of segmentation provides details to draw estimated growth rate and revenue trends in the industry. Based on these estimations, researchers estimate that BaaS market will grow at a CAGR of over 104% from 2012 to 2017. The reports also suggest that from 2012 to 2013, the market grew at a remarkable CAGR of over 137%, the same market will trace down its growth at an estimated CAGR of 85% from 2016 to 2017. At the anticipated growth rate, the industry is expected to become worth more than $7.7 billion in 2017. In 2012, the market was worth $91.3 million. North America is expected to dominate global market based on market share, while emerging markets like Asia Pacific and Latin America will record impressive growth during the forecasting period.