The global water clarifiers market is projected to reach USD 7.43 billion by upcoming years, at a CAGR of 6.6%. Declining freshwater resources coupled with stringent regulatory and sustainable mandates concerning the environment are key factors driving the water clarifiers market. However, the growing demand for alternative water treatment technologies, including UV disinfection and RO filtration is inhibiting the market growth.

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Water clarifiers, also known as clarifying agents or coagulants, are used in various industries and applications to remove suspended solids and impurities from water, making it clearer and cleaner. The demand for water clarifiers is influenced by several factors:

1. Industrial Applications: Water clarifiers find extensive use in industries such as municipal water treatment, wastewater treatment, oil and gas, chemicals, mining, and pulp and paper. The demand for water clarifiers is directly linked to the growth and activities in these industries.
2. Environmental Regulations: Stringent environmental regulations and water quality standards imposed by regulatory bodies drive the demand for water clarifiers. Industries need to comply with these regulations, which often require the use of clarifying agents to ensure proper treatment of wastewater before it is discharged into the environment.
3. Growing Water Scarcity Concerns: With the increasing global population and growing water scarcity concerns, there is a greater emphasis on water conservation and efficient water treatment. This drives the demand for water clarifiers as they play a vital role in improving the quality and reusability of water.
4. Urbanization and Infrastructure Development: Rapid urbanization and infrastructure development in emerging economies lead to increased demand for water treatment solutions. As new cities, buildings, and industrial facilities are constructed, the demand for water clarifiers for both drinking water and wastewater treatment purposes tends to rise.
5. Technological Advancements: Advancements in water treatment technologies and the development of innovative water clarifiers also contribute to market demand. These advancements often focus on improving efficiency, reducing chemical usage, and minimizing environmental impact, which further drives the adoption of water clarifiers.

Water Clarifiers Market Key Players

Key companies profiled in this report are SNF Floerger (France), Kemira OYJ (Finland), BASF SE (Germany), Ecolab Inc. (US), Solenis LLC (US), Buckman Laboratories, Inc. (US), Feralco AB (Sweden), Suez S.A. (France), Ixom Operations Pty Ltd. (Australia), and Kurita Water Industries Ltd. (Japan). Rapid urbanization and increasing population in emerging regions have encouraged companies to adopt several business strategies to stay competitive in the global water clarifiers market between 2013 and 2017. Therefore, leading companies have adopted new product launches, expansions, acquisitions, and agreement as their key growth strategies in the global water clarifiers market.

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Kemira OYJ (Finland), one of the largest manufacturers of water clarifiers in the world, adopted new product launches as its key strategy. Moreover, the company offers a broad product portfolio of coagulants and flocculants to numerous end-use industries, such as petrochemicals, metals & mining, and municipal water treatment. The company’s coagulant product line includes a wide range of organic and inorganic coagulants and offers both, dry and emulsion flocculants. Additionally, Kemira has a strong manufacturing and customer base worldwide. For instance, in April 2017, the company launched a high-performance cationic flocculant named Kemira Superfloc XD-7600 especially engineered for sludge dewatering applications. The product can enhance the sludge handling efficiency, and minimize storage and transportation cost.

BASF SE (Germany) has considered expansion as its key strategy to stay competitive in the global water clarifiers market. Its in-depth product portfolio and strong geographic presence are biggest strengths of BASF’s core competency. BASF is the third-largest manufacturer of flocculants, globally, and offers products under its popular brands, namely, Alclar, Magnafloc, Organopol, Organosorb, Rheomax, and Zetag. Similarly, the company also has a decent product offering of inorganic coagulants under the brand name, Magnafloc and Magnasol. The company has a broad product portfolio of flocculants and coagulants for both, industrial water treatment and process, and municipal water treatment application. The company serves industries, such as pulp & paper, mining, and others. For instance, in April 2016, the company opened a bio-acrylamide (BioACM) production plant in Bradford, UK. This facility will strengthen the company’s polyacrylamides production footprint worldwide.