Emotion is the biggest driving force behind peoples’ decisions in every step of their way. This open secret is true in the case of customer behavior and their response towards certain products and services. Emotions of your customers decide what, how and when they want to buy certain things. Market research experts are changing their outlook about assessing customer information in the context of the same influence of deeper emotions of different customers. Predicting the future response of the target customers can lead to remarkably different and effective response, which could drive more customers towards your organization.
Market Research and Customer Behavior
Market research and its techniques are not alien for most of the entrepreneurs and well-established organizations. However, making consumers predict their own predictions beforehand is a new technique used by various leading business research companies. This completely new technique of forecasting could prove to be a breakthrough for various companies who are launching new products or re-launching their older product lines. Emotional measurement has opened new horizon for researchers, which takes you to the deep end of the emotions. This deep end or route is also known as motivation that drives unfulfilled wishes and expectations of different people buying certain products.
Emotion imaging is nothing but the prediction of one’s feelings certain event. Visualizing or imagining these emotions and then considering the outcome of those feelings in case they come true. Customers can easily predict their future wishes driven by motivation concerning your products or services and help you gain quality pointers in terms of modifications. Similarly, they can also start back-casting, which is a method of first visualizing the event before it has actually happened. Both these methods can be used by advertising and marketing team, in order to create a situation as the motivation for your target customers. Once they start thinking about these situations, you can easily bring out your products suitable to their projected requirements.
Human mind is made of motley of emotions apart from motivation. Hence, there has to be a clear differentiation between motivation and other emotions while doing market research. Motivations are partly derived from the individual internal forces, which are better known as stimuli. However, many external stimuli drive human emotions. Researchers need specific approach to study all these emotions of all the customers including the potential ones. The concept of emotions is extremely deep, which needs careful pairing with business research techniques. Playing with positive reinforcement of emotions in essential, which helps you drive the desired response from the potential consumers.