Enterprise Social Networking amalgamate traditional collaboration suites with a much needed social layer, pervasive across most geographical regions and vertical segments. The solution provides a social platform for evolving businesses, while also ensuring flexibility, in terms of reach, deployment, and administration. While the ‘enterprise social’ concept began with an emphasis on ‘social sharing’ amongst employees within an enterprise, the solution offerings have already widened beyond within-enterprise to within-the-ecosystem, thereby enabling social connectedness with channel partners, distributors and customers alike.
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Major forces driving this market are the rising need to stay connected, seamless social integration channels and the popularity of sharing ideas on a real time basis. Rising need for enterprise internetworking amongst employees, partners, distributors, suppliers and others in the business value chain has given way to growing deployment of ESS on-premise as well as on the cloud. While enterprises across the globe are looking forward to incubate ESS into their current work scenarios, ESS providers look forward to gain better competitive advantage in this emerging Enterprise Social Networking market, thereby creating new technological features that facilitate quicker adoption of the same.
MarketsandMarkets forecasts the global ESS market to grow from $721.3 million in 2012 to $6.184 billion in 2018. In terms of geographies, North America is expected to be the biggest market in terms of revenue contribution, while Asia-Pacific (APAC) is expected to experience increased market traction, in the due course.
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