Global Generator Sales Market Size Overview

The global generator sales market size is projected to reach USD 34.5 billion by 2030 from an estimated USD 23.1 billion in 2023, at a CAGR of 5.9% during the forecast period. Factors such as Increasing demand for uninterrupted and reliable power supply, rapid industrialization owing the demand for generators.

Key Market Players

The generator sales industry is served by a mix of large international players with global operational presence and local players with a strong domestic supply network. Caterpillar Inc. (US), Cummins Inc. (US), Rolls-Royce Holdings plc (UK), Generac Holdings Inc.  (US), Mitsubishi Heavy Industries, Ltd. (Japan) are the market leaders in the global generator sales  market. These companies use strategies such as product launches, mergers, acquisitions to increase their market share.

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This research report categorizes the generator sales market growth by fuel type, end user, power rating, application, design, sales channel, and region

On the basis of fuel type:

• Diesel
• Gas
• LPG
• Biofuel
• Coal Gas
• Producer Gas
• Fuel Cell

On the basis of application:

• Standby
• Prime & Continuous
• Peak Shaving

On the basis of end- user industry:

• Industrial
  • Utilities/Power Generation
  • Oil & Gas
  • Chemicals & Petrochemicals
  • Mining & Metals
  • Manufacturing
  • Marine
  • Construction
  • Others (Agriculture, Transportation, and Aerospace & Defense)
• Commercial
  • IT & Telecom
  • Healthcare
  • Data Centers
  • Others (Hotels, Shopping Complexes, Malls, and Public Infrastructure)
• Residential

On the basis of by power rating:

• Up To 50 KW
  • Up To 10 KW
  • 11–20 KW
  • 21–30 KW
  • 31–40 KW
  • 41–50 KW
  • 51–280 KW
  • 281–500 KW
  • 501–2,000 KW
  • 2,001–3,500 KW
  • Above 3,500 KW

On the basis of by sales channel:

• Direct
• Indirect

On the basis of by sales channel:

• Stationary
• Portable

On the basis of region:

• Asia Pacific
• Europe
• North America
• Middle East & Africa
• South America

Commercial, by end-user industry, is expected be the largest market during the forecast period.

Based on end-user industry, the generator sales market has been split into commercial, residential, industrial. Commercial end users include IT & telecom, healthcare, data centers, and others. Other commercial end users include hotels, shopping complexes, malls, and public infrastructure.  Blackouts in commercial premises can lead to huge financial losses and safety issues. Also, it is challenging for IT and other commercial end users to conduct smooth operations during peak hours and in remote locations using power grids. Generators indirectly protect business interests and revenues by running operations smoothly and avoiding losses. These benefits is driving the market for commercial segment.

The direct segment, by sales channel is expected to be the fastest segment during the forecast period

Companies offering generators directly to end users or EPC contractors in different regions are considered under the direct sales segment. This mode eliminates the intermediaries involved in product distribution and helps avoid expensive overheads and reduce advertising costs. This advantage is driving the segment to the fastest market.

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North America is expected to be the second largest region in the generator sales market

North America is expected to be the second largest generator sales market during the forecast period. Extensive LNG projects and growing investments in manufacturing and chemicals & petrochemicals industries are the primary drivers of the market in this region. Due to its large-scale industrial sector and the world’s highest per capita energy consumption, the region has tremendous energy requirements. This is creating demand for the generators in the market.