What is Driving the Gluten-Free Products Market

Gluten free diet is the only medically approved course of treatment for illnesses like celiac disease. This diet comprises of avoiding all the foods that contain gluten. Gluten is a protein complex, which is available in wheat (in all its forms) and other related grains like rye, barley and triticale. Apart from celiac disease, these foods are also suitable for people suffering from gluten intolerance and some cases of wheat intolerance. Gluten free products are highly popular in developed countries. These products have carved their own niche in terms of increasing customer demands, product range and expanse.

Gluten-Free Product Types

People suffering from gluten intolerance normally suffer from troubled digestive system. Hence, patients of gluten intolerance and celiac disease need to stay away from wheat, rye, barley and all of their derivatives. Once a niche market for patients, GF products have become a food sensation in mainstream market. Increasing expanse of the gluten-free products market shows customer trend of using these products on a regular basis.

Gluten-free has become the way of life for many people. Hence, GF foods are available as a regular grocery item at many supermarkets. These foods are available in a few categories. These categories include bakery and confectionary, snacks, breakfast cereals, flours and baking mixtures, poultry and meats, dairy products, beverages, dressings and sauces. These foods are mainly available at natural food stores, standalone health food stores, supermarkets, drug stores, club stores, grocery stores and e-retailers.

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Gluten-free products market is booming and flourishing in various parts of the world. As per the estimates, one in every hundred people is suffering from conditions related to gluten.  As a result, the demand for GF foods is constantly on the rise. Apart from gluten intolerance, people seeking weight management and digestive health prefer these foods. These customers are the major drivers for GF products market. Various developing countries are showing great prospects of growth in demand and production of these products since past few years.

According to recent market research reports, the market is set to grow at the CAGR of 10.2%. By this rate, it will reach to $6206.2 million within next three to four years. With volume share of 52%, North America is the largest market for GF foods. After North America, Europe is the largest growing market, especially for the bakery and confectionary products. According to the market trends, Australia, Brazil and other parts of the world will also witness tremendous growth by the end of 2018.

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