How Content Marketing Software is important for Customer Engagement?

Content marketing software helps marketers reduce the content creation time and create the personalize content for their audience. Marketers leverage these capabilities to enhance their customer experience. In the consumer-centric market, customer experience is crucial for retention of customers and to increase the brand loyalty. Content marketing software vendors also offer associated services to...

AI in Social Media Market : Transformation of Social Media Integrating Artificial Intelligence

MarketsandMarkets forecasts the global Artificial Intelligence (AI) in social media market to grow from USD 633.1 million in 2018 to USD 2,197.1 million by 2023, at a Compound Annual Growth Rate (CAGR) of 28.3% during the forecast period. The flexibility in social media network can be achieved by integrating AI solutions with the social media network. Additionally, there is an increase in the adoption...

Social Media Analytics Market to Witness Exponential Growth – An Overview

The practice of gathering data from social media websites and analyzing them is better known as social media analytics. This practice helps enterprises to gain competitive edge and added information while making crucial business decisions. Analysis of the data gathered from social media platforms and blogs basically provides information about the actual feelings of the customers and their sentiments...