Social Media Analytics Market to Witness Good Times Ahead | Salesforce and Oracle Corporation are Leading Players
The social media analytics market is rapidly growing, owing to the increased focus on market and competitive intelligence, the increased user engagement in social media channels using smartphones, and the need for social media measurement to enhance the customer experience. The global social media analytics market size is estimated to be USD 2.71 billion in 2017 and expected to reach USD 9.54 billion...
Social Media Analytics Market to Witness Exponential Growth – An Overview
The practice of gathering data from social media websites and analyzing them is better known as social media analytics. This practice helps enterprises to gain competitive edge and added information while making crucial business decisions. Analysis of the data gathered from social media platforms and blogs basically provides information about the actual feelings of the customers and their sentiments...