Social Media Analytics Market to Reach USD 14.6 Billion by 2028, Driven by AI and Digital Transformation Trends
The global market size of Social Media Analytics is estimated to grow from USD 4.8 billion in 2023 to USD 14.6 billion by 2028, at a CAGR of 24.9%. This growth is attributed to increased social media usage, higher smartphone penetration, and advancements in digital technologies such as artificial intelligence (AI), machine learning (ML), natural language processing (NLP), and augmented reality (AR).
This...
Social Media Analytics Market to Reach $14.6 Billion by 2028: Driving Factors, Key Segments, and Regional Growth
The global Social Media Analytics Market is projected to grow from USD 4.8 billion in 2023 to USD 14.6 billion by 2028, registering a CAGR of 24.9% over the forecast period.
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This growth is fueled by increased social media usage, widespread smartphone penetration, and advancements in digital technologies...
Social Media Analytics Software and Services are expected to witness a prominent growth rate among SMEs during the forecast period
The global
social media analytics market size is expected to grow from USD 3.6 billion in
2020 to USD 15.6 billion by 2025, at a Compound Annual Growth Rate (CAGR) of
34.1% during the forecast period. Major factors fueling the market growth are
increasing user engagement of social media using smartphones, and increased
focus on the market and competitive intelligence.
Major social
media analytics...