Broadcast industry is making constant efforts to simplify the playout workflow of the content through advanced and integrated systems. Variants like channel in a box or CiaB or IT based playout have helped the industry in managing complex, intricate and multichannel playout scenarios. The broadcasting environment like todays requires such systems to control the multiple audio tracks, rich graphics and combination of recorded and live content. Integrated playout automation market is strongly driven by the comfort that these systems provide at an affordable cost. These systems reduce the need to spend heavy infrastructure costs that are generally associated with broadcast automation, which is another driving factor for the industry. Experts are hoping that the integrated broadcast automation industry is poised to witness steady growth across various geographic regions.
Segmentation in Global Industry
Before learning about the future business prospects and growth in revenue, one needs to study the all the segments of the integrated playout automation market. The market is categorized based on different parameters like channel applications, end users and geographic demand. Geographic demand is characterized by demand pattern recorded across various geographic regions of the world. These regions are further segmented on the basis of countries and significant parts of these countries.
- Applications: Cartoon, learning, news, sports, knowledge, lifestyle and entertainment
- End-Users: Regional broadcasters, national broadcasters & others (government, corporate, academia, network origination, enterprises, etc.)
- Geography: North America, Latin America, Europe, Asia Pacific and Middle East and Africa
Market Drivers and Forecasting Reports
The concept channel in a box or CiaB, which is available today, is a completely revamped version of the preexisting systems. The CiaB today are advanced and sophisticated operations, which are attracting more broadcasters to adopt these systems. Growing rate of adoption is the strongest driver for the global integrated playout automation market. According to the experts, constant advancements in the industry, in terms of technology, applications and management of the systems are also influencing the growth in this market. Growth of the IT and broadcasting industry in emerging markets is also expected to play a key role in the growth of the global market. Emerging regions like Asia Pacific, Latin America and Middle East and Africa are creating better business opportunities in the industry.
According to the market research reports, integrated playout automation market is expected to make steady growth at an estimated CAGR of over 27% by 2017. Reports claim that the industry will continue making remarkable progress across different geographic regions and applications segments. During the forecasting period from 2012 to 2017, the industry is expected to make rapid growth and reach $146 million in 2017. In 2012, integrated broadcasting automation market was worth $43.4 million.