Key Drivers for Malt Ingredients Market to Ensure Healthy Growth

The malt ingredients market is driven by growing demand for convenience food products, clean-label trends, wide range of applications in the food & beverage industry, and increasing demand for natural ingredients. Apart for this, the use of malt in beer is also a key driver of this market. The global malt ingredients market is projected to grow at a CAGR of 6.8% from 2015 to 2020.

The market is dominated by many large-scale companies and comprises various regional large- and medium-scale players. The key players identified in the malt ingredients market are The Soufflet Group (France), The Malteurop Group (France), Cargill, Incorporated (U.S.), Graincorp Limited (Australia), and Axreal Group (France).

Leading players in the malt ingredients market opt for acquisition as a growth strategy in order to gain dominance in the global malt ingredients industry. While some players are focused on acquiring companies in emerging markets and expanding their geographic presence, others aim at acquiring new players in developed regions to increase their market share and provide customized malt ingredients to customers. These approaches have resulted in the industry’s growth, especially in emerging markets such as Latin America and Asia-Pacific.

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Soufflet Group (France) held the leading position in the global malt ingredients market in 2014. The Soufflet Group is an agro-industrial group that operates mainly in two cereal sectors—barley and wheat—across Europe. It is a key operator in the global market for malt and is one of Europe’s leading millers. The company operates in seven business segments, namely, trading, agriculture, malting, flour milling, rice & pulse processing, wine and ingredients. The company focuses on acquisitions as its key business strategy in order to ensure growth in the global malt ingredients market. This is evident from the company’s acquisitions in the last five years.

The Malteurop Group (France) held the second position in the malt ingredients market in 2014. Malteurop manufactures processes and produces malt from barley, wheat, and cereal grains for the brewing industry, serving clients worldwide. The company’s businesses include malt or malt by-products produced from barley and other grains.

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