The m-commerce services are used by many companies operating in different verticals to manage and improve the flow of communications, knowledge sharing, and peer interaction. By using m-commerce services, companies can increase the footprint of customers in their stores by offering them various discounts using mobile vouchers, coupons, loyalty cards, and m-commerce services. With m-commerce services, organizations can overcome geographical barriers, and customers can interact from anywhere. The other benefits of m-commerce services include cost saving, better supply chain in decision making, easier business transactions, and improved customer loyalty by the provision of personalized solutions.
MarketsandMarkets forecasts the global M commerce market to grow from $116.12 billion in 2014 to $467.35 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 32.1%.
SAP is one of the major players in the m-commerce solutions market as it provides a complete set of solutions. The prominent vendors in the m-commerce space include Ericsson, Gemalto, Google, IBM, MasterCard, Mopay, Oxygen8, PayPal, and Visa.
This market research report on m-commerce analyzes key opportunities in the m-commerce space and provides critical market data in terms of revenue opportunity, venture capital funding, regional adoption trends, and new emerging market players. The report also highlights the major drivers, challenges, and current and future expected market trends in the m-commerce space.
The major segments included in this report are on the basis of transaction, type of payment modes, type of users, deployment type, end user, and vertical. Apart from mobile retailing, mobile ticketing/booking, and mobile billing, there are a few other revenue pockets which can be included in m-commerce, for example M-Wallet and mobile banking. The report also includes forecasts for the duration 2014–2019, admitting its submarkets with respect to regions including North America (NA), Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America (LA); verticals; and types of users. The data for various countries in these regions can also be customized and provided for analysis of market component and driving trend.
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