Meal Replacement Market: Trends, Growth, and Future Prospects

The global meal replacement market is projected to reach USD 15.4 billion by 2026, growing at a CAGR of 5.4% between 2021 and 2026. Chronic diseases continue to loom over global public health as a persistent threat. According to the UN, by 2030, chronic diseases will account for 70% of all deaths worldwide and 56% of the global disease burden. However, there is hope. Making small yet impactful lifestyle changes such as maintaining a healthy weight, regular exercise, and a balanced diet can reduce the risk of developing chronic diseases by up to 80%. As a result, individuals and groups are embracing new behavior changes, such as incorporating meal replacements into their diets to meet their nutritional needs.

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The meal replacement market has been steadily growing in recent years, driven by the increasing demand for convenient and healthy food options among consumers. Meal replacements are nutritionally balanced food products that can be consumed as a substitute for a regular meal, and they are available in various forms such as bars, shakes, and powders.

One of the key trends in the meal replacement market is the growing focus on plant-based and organic products. With the rise in health consciousness and concerns about the environmental impact of animal-based products, many consumers are turning to plant-based and organic meal replacements as a healthier and more sustainable alternative.

Another trend in the market is the increasing availability of personalized meal replacement options. Companies are using advanced technology and data analytics to create customized meal replacement solutions that cater to individual dietary requirements, preferences, and health goals. This trend is expected to continue as consumers seek more personalized and convenient food options.

The meal replacement market is also witnessing significant growth in the online sales channel, driven by the increasing popularity of e-commerce platforms and the ease of access to a wide range of products. This trend is likely to continue as more consumers opt for the convenience of online shopping.

Looking ahead, the future prospects of the meal replacement market are bright, with the growing demand for healthy and convenient food options driving growth. The market is expected to witness further innovation and product development, with companies investing in research and development to create new and improved meal replacement products that cater to the evolving needs of consumers.

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North America accounted for the largest market share of 29.5% in 2020 and is expected to grow at a CAGR of 4.6% during the forecast period. CDC suggests that chronic diseases, such as diabetes, cancer, heart disease, and stroke, affect six out of ten Americans. Chronic illnesses are the main contributors to health care costs as well as the major causes of death and disability in the United States.

Dietary Guidelines for Americans (Dietary Guidelines), provided by the US health department, offer recommendations to satisfy nutrient requirements, advance health and fend off diseases  The Dietary Guidelines are updated and published every five years by the US Departments of Health and Human Services (HHS) and Agriculture (USDA). The presence of health policies focusing on healthy eating and improved lifestyle choices, together with the willingness of consumers to spend on meal replacement products, contribute to the larger share of the US.

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