Revolution in mobile technology has broadened the business and marketing limitations. Organizations are advancing in terms of engaging customers and potential clients. It gives customers the all-important freedom of choosing how they want to interact with the web and mobile devices. Mobile acceleration technology optimizes web and mobile applications to capitalize on customer satisfaction, business strength and quality of experience for their users. Apart from web and mobile, the technology also deals with network and content management and resolves problems like latency, performance, availability of network and round trip time. All these advantaged have escalated the progress in the global mobile accelerator market, which is aiming to reach great heights in the days to come.
Segmentation in Mobile Accelerator Industry
Before moving ahead with latest market trends and forecasting reports for the global mobile accelerators market, one needs to study the basic segmentation pattern in the industry. Basic segmentation in this industry is based on the types of mobile devices, mobile applications, and accelerators mobile content and geographical regions. The technology is popularly used in smart phones, tablets and other mobile devices. The market is divided into different segments, based on the acceleration technologies, namely:
- Web or content acceleration
- WAN optimization
- Mobile apps acceleration
- Mobile content delivery network acceleration
- Device or end user acceleration
Based on the types of mobile content, the industry is segmented into the following:
- Image and music
- Other content
Global mobile accelerator market is also segmented according to the application types, which include gaming, m-commerce, music, messaging, social networking; locations based services and other apps. According to the geographical segments, the market is divided into five distinct segments, which include North America, Latin America, Asia Pacific, Europe and Middle East and Africa. According to the latest trends, the global industry is expected to grow at a whopping CAGR of 42.39%. It is expected to remain on higher sides from 2013 to 2018, which is a great sign for the enterprises looking for potential business opportunities in mobile accelerator technologies. At this rate, the market is anticipated to leap to $3.36 billion by 2018, which was at $ 402.4 million in 2012.
Tremendous rise in the global mobile data network uses has given way to surging demands for mobile devices. Great penetration of different mobile devices is the biggest driver for the global industry. This increased demand is expected to rise in the days to come, which will create numerous business opportunities and revenue channels as well.