Organically grown fruits and vegetables are nowadays fast gaining ground as healthy, safe, and convenient eatable products, thereby becoming one of the evolving and competitive markets in the organic food sector.
Major Factors Driving the Market
According to the researchers, the organic fruits & vegetables market is steadily making a mark all over the globe. The key drivers that are responsible for the augmentation of this market are:
- Change in dietary habits.
- Increasing awareness about diverse health benefits and food safety.
- Improved quality of organic food due to advancements in technology, it being one of the key drivers responsible for the growth of this market. Because they do not contain any harmful chemicals, conventional pesticides and synthetic fertilizers, organic fruits and vegetables are fast becoming a buzzword, making it healthy and safe for consumption.
As of now, high prices, short shelf-life, and greater requirements of labor can prove to be a few deterrents for the growth of organic fruits & vegetables market. However, market research studies have time and again forecast a bright future for the organic food market.
Know the Market
Forecasted to advance at a CAGR of 9.4% from 2015, the organic fruits & vegetables market is expected to hit about USD 62.97 Billion by 2020. While North America accounted for the highest market share in 2014 closely followed by Europe, the market in the Asia-Pacific region is expected to grow at the highest CAGR over the coming years, showing lucrative opportunities in the growing economies such as India, China, and Indonesia.
Get to Know the Major Players
The WhiteWave Foods Company (U.S.), General Mills, Inc., (U.S.), H. J. Heinz Company (U.S.), and CSC Brands L.P. (U.S.), are the major dominants of this market. The increasing demand for organic fruits and vegetables is being tackled by these leading players in the market, with them mainly focusing and investing in research & development, establishing efficient distribution networks, and launching of new products into market in order to expand their base. In order to grow, the companies are now collaborating strategically with some regional participants so that they can broaden their horizon in all aspects.
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Scope of the Research
Globally, the organic fruits & vegetables market is mainly segmented into types of crops, form, their end use, distribution channel, and geographic regions.
The crop segment is further segmented into two main categories and their subcategories:
- Organic fruits (includes banana, apple, orange, grapes, others which comprises strawberries, pineapple, and mangoes)
- Organic vegetables
- Leafy Greens (includes lettuce, spinach, chard, kale, others including collard greens, turnip greens, and mustard greens)
- Vegetables (includes broccoli & cauliflower, carrots, tomato, potato, cabbage, beetroot, cucumber, others comprising onions and sweet potato)
Researchers also segment this market on the basis of form, which is further classified into:
- Fresh
- Frozen
- Powdered
- Pureed form
If the end use of these organic products is considered, the market is further classified as follows:
- Fresh consumption (including retail and food service)
- Food processing
The major distribution channels comprise:
- Supermarkets/Hypermarkets
- Variety stores
- Convenience stores
- Others (comprising mom & pop stores and online grocery stores)
The major geographical regions where this market is expected to flourish are:
- North America
- Europe
- Asia-Pacific
- Latin America
- RoW
