Rising Demand for Convenient and Safe Food Shaping the Future of Fresh Food Packaging Market

With the rise in demand for food that fresh, appealing, and safe to consume, the packaging industry has been trying to improvise from all aspects, ensuring the quality and freshness of food as well as minimizing the impact on environment. The main focus is on dealing with the environmental issues like reduction of waste material and facility to detect any tampering with the package. Thus, the fresh food packaging market is evolving in line with the packaging industry.

Market Drivers and Opportunities

Increasing awareness about global warming and environment-related issues has led to the packaging industry adopting various eco-friendly ways of packaging, thereby increasing the demand for packaged fresh food. The rising demand for good-quality and convenience food and extended shelf-life of fresh food are the primary driving factors for the growth of this market. Apart from these, the increasing population coupled with increasing incomes is also fueling the market growth.

Market at a Glance

Projected to reach USD 95.91 Billion by 2020, the global fresh food packaging market will grow at a steady CAGR of 3.38% over the forecast period. Among pack type, the converted roll stock segment is estimated to grow at the highest CAGR of 4.79% between 2015 and 2020.

The major giants competing in the market for fresh food packaging are

  • Amcor Limited (Australia)
  • Coveris Holdings S.A (U.S.)
  • Smurfit Kappa Group (Ireland)
  • E. I. du Pont de Nemours and Company (U.S.)
  • Mondi Plc (South Africa)
  • Bemis Company, Inc. (U.S.)
  • International Paper Company (U.S.)
  • D.S. Smith Plc (U.K.)
  • Silgan holdings Inc. (U.S.)
  • RockTenn Company (U.S.)
  • Sealed Air Corporation (U.S.), among others.

These companies are adopting strategies like new product launches, mergers & acquisitions, and expansions in order to maintain a competitive edge in the whole market.

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Research Scope

As per the researchers, the market for fresh food packaging has been analyzed and forecasted on the basis of the following segmentation:
• Package Material: Polyethylene, Polypropylene, Paper, Aluminum, BOPET, Poly-vinyl Chloride, Others (glass, wood, and textiles)
• Pack Type: Flexible Pack, Converted roll stock, Gusseted bags, Flexible paper, Corrugated box, Boxboard, Cans, Others (stand-up pouches & wicketed bags)
• Application: Meat & Meat Products, Vegetables, Seafood, Fruits, Others (dairy and poultry)
• Geography: North America, Europe, Asia-Pacific, RoW

Summary
The fresh food packaging market is primarily driven by the rising demand for convenience but safe food and increased shelf-life of fresh food products.

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