Acquisition is the key strategy adopted by the key industry players to maintain growth in the waterproof adhesives and sealants market. This strategy accounted for 83% of all growth strategies adopted by market players between 2011 and 2015. Besides this strategy, companies also adopted the strategy of new product launches to upgrade their product portfolio. This strategy accounted for 17% of all the growth strategies adopted by the market players. Sika AG (Germany) adopted acquisition as its key growth strategy.

Europe was the most active region, in terms of strategic initiatives undertaken between 2011 and 2015. Acquisition was the most preferred strategy in Europe. Companies such as Sika AG (Germany), Henkel AG & Company (Germany), and Bostik SA (France) made several acquisitions to serve their customers better and increase their market share.

Major manufacturers such as the 3M Company (U.S.), Huntsman Corporation (U.S.), Bostik S.A. (France), Dow Corning (U.S.), H.B. Fuller (U.S.), Henkel AG & Company (Germany), Mapei (Italy), and Sika AG (Switzerland) among others are profiled in this report. These companies have adopted both organic and inorganic growth strategies such as acquisitions and new product launches.

Sika AG and Henkel AG & Company are the most active players in the waterproof adhesives and sealants market. Sika AG accounted for a share of 57.14% each in total developments, followed by Bostik S.A. and Henkel AG & Company with a share of 14% each during the forecast period. These companies witnessed the highest strategy adoptions amongst other players in the global waterproof adhesives and sealants market.

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For instance, on March 2015 Sika AG acquired Construction Technology Australia Ltd., which helped the company to expand its manufacturing capacity. Similarly in October 2013, the company acquired AkzoNobel’s Building Adhesives business to increase its product offering.

Sika AG is the most active player in the waterproof adhesives and sealants market. It accounted for the largest share of all the development activities undertaken in the waterproof adhesives and sealants market. The company follows dynamic growth strategies with new product launches and acquisitions as the key growth strategies to enhance its presence in Asia-Pacific and North America.

Another company that has established a strong foothold in the waterproof adhesives and sealants market is Bostik SA (France). Bostik SA is focused on inorganic growth strategy and has enhanced its product portfolio with acquisition to meet the growing demand of its potential customers. In July 2012, the company acquired Usina Fortaleza (Brazil), a tile adhesive manufacturer for construction industries, which helped Bostik SA to expand its business in the RoW region.

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