Business Model – A blueprint that ensures success of businesses, aligns operations with business strategies, improves process communication, increases control and consistency, improves operational efficiencies, offers competitive advantages, and amplifies revenues
The high rate of healthcare-associated infections (HAIs) is a major challenge for hospitals and healthcare providers across the globe. Medical devices can be a major source of HAIs and the use of antimicrobial coatings on a wide range of medical devices is an important measure to curb the growing rate of HAIs.
Globally, a number of factors such as the increasing risk of HAIs, rising geriatric population, technological advancements, and availability of funding form various government bodies is expected to trigger the growth of the antimicrobial coatings market for medical devices. However, limitations of silver-ion coatings, presence of time- and resource-intensive processes for the development and approval of antimicrobial coatings, and unfavorable healthcare reforms in the U.S. are restraining the growth of this market.
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The research findings cited in this report encapsulate activities associated with designing a business, purchasing raw materials, manufacturing of products, finding and reaching customers, transacting a sale, distributing a product, or delivering a service. Manufacturing capabilities, R&D capabilities, logistic capabilities, distributor/supplier/sales channel networks, marketing & promotional activities, key resources, value propositions, key growth strategies, customer orientation/customer relationship management, pre- & post-sales services, customer segments, offices & warehouses, cost structures, and revenue streams, among other factors are some of the key attributes that are discussed at length in this report.
Manufacturers, start-up firms/entrepreneurs, resellers/channel partners/distributors (citing backward integration), market research & business consulting firms, and venture capitalists/investment firms are some of the key stakeholders who are likely to benefit from the business models of market players. The business model can help well-established/leading players and manufacturers in the industry to gauge competitor moves, align or re-align its business strategies to combat competition, or to create new growth engines. Start-ups companies/entrepreneurs can utilize business models to benchmark their offerings/services vis-à-vis competitors/leading players.
It gives them a direction as to how to plan their business, and whether to enter a contested or uncontested space. Business models can incentivize resellers/channel partners/distributors who are eyeing backward integration to gain dominance in their businesses. Market research & business consulting firms can use these business models for validation of their research findings, and for consultation to third parties. Venture capital is invested in exchange for an equity stake in the business. A business model may serve as a stepping stone in ascertaining which companies (operating in particular market) would be ideal for investing.
A business model can be beneficial for the following stakeholders:
# Manufacturers
# Start-up Firms/Entrepreneurs
# Resellers/Channel Partners/Distributors (Citing backward integration)
# Market Research & Business Consulting Firms
# Venture Capitalists/Investment Firms
