Understanding about customer satisfaction plays an important role in the growth and profit of any business venture. Business analysis is the best tool for business owners who want to collect information about the customers and their demands. However, dragging appropriate and intense customer response is a skill, which is not mastered by many. Business-to-business or B2B research requires accurate data, which is collected by customers who are interested in your products. To make your customers interested in your business and products, you have to use special tactics. However, finding such customers is a tiresome job. Many a times, business owners do not have dedicated time to search for such customers.
Hiring a professional business research company is a great solution to this problem. These people are trained professional with thorough knowledge about the customer mindset and various tools and techniques of analysis. They apply various strategies to attract more and more customers for feedback, tests and interviews. Following are the tips that you can do to increase customer response and accuracy of your B2B analysis.
Pay Incentives: Similar to paid research, you can get paid feedback. Experts pay smart incentives to the customers participating in the industry analysis for various businesses. Incentive increases the response rate amongst customers who find these projects a waste of time. This technique is ideal for longer surveys and questionnaires that test the patience of both the participants and observers. Amount of these incentives depends on the total cost of the project and the share of the paid survey in it. Cash incentives agree with most of the customers, especially with the ones who find it difficult to give free opinions.
Inform before Observing: Informing the customers that you are studying them for a specific purpose is extremely important. In today’s era of telemarketing harassment and overload of information gathering, customers are reluctant when it comes to trusting people who claim to be researchers. You have to use all your skill to convince them with the value and importance of the opinions of your customers. You also need to ensure them that the information provided by them will strictly be confidential and will not be used or sold for any other purposes. you can always use one of the communication mediums like telephones, text messages, emails, letters and newsletters for the same.
Impresses the Customers: Impressing your customers is a hard thing to do. You need to make sure that the customers are not bored or irritated by your marketing strategies. When it comes to routine surveys like telephonic surveys or email surveys, avoid daily calls and spammy emails, unless paid target customers. If you are paying them for the survey, they are all right with getting phone calls on daily basis. In that case too, you need to practice a few things. These things include keeping the calls short and interesting, avoiding lengthy introductions, robotic tones and disrespectful language. Always inform the customer how long the survey will last.
Avoid over-surveying the customers and keep reminding them how much their response means to your company.
MarketsandMarkets is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world.
North – Dominion Plaza,
17304 Preston Road,
Suite 800, Dallas, TX 75252